The National Lottery releases Christmas ad "A Christmas Love Story"
The National Lottery has an integrated campaign that invites the whole nation to come together and imagine what it would be like if they won big this festive season. The ad agency, Adam & Eve DDB for Camelot designed these ads so well!
The launch ad for the latest movie is set to a new arrangement of George Michael’s ‘Faith,' performed by artist Sleeping At Last. This three-and half minute long commercial will appear in cinemas with cutdowns online and on TV, so make sure you watch it!
The ad features two lovers who meet on a train and exchange numbers after realizing they were both carrying National Lottery tickets. The girl then discovers that her ticket is smudged, but luckily it's still possible for the pair to win! With news of an unclaimed winning lotto prize coming up soon--and Christmas fast approaching-you can expect this story filled holiday season with hope & possibility as we eagerly wait out each frozen moment together...
The King’s Speech and Les Misérables director Tom Hooper has been announced as the winner of this year's National Lottery Good Cause funding. His film, which won an Academy Award for Best Director back in 2011 also received support from BFI during its production process!
This year, the ‘Christmas Love Story’ film is supported by a fully integrated multi-media channel campaign. This includes putting up special photo booths at train stations across UK so people can have their picture taken and see it projected on nearby digital OOH space!
The National Lottery has commissioned a professional campaign to be published in November 2022. It is called 'A Christmas Love Story', and was created by ad agency Adam & Eve DDB for their brand- The NLTPO (National Lotteries Trading Point). This Integrated Medium Campaign contains 1 media asset: an article about how people should spend time with family during this season instead of playing games on screens all day long...