TikTok's influence on media value for beauty brands
In the last few years, TikTok has quickly become a popular social media app for people to share short videos and live streaming. To see if this would be an effective advertising strategy brands need look no further than their own data!
In January 2019 we analysed more than 700 cosmetics & fragrance companies across North America with one question: What is best platform/medium on which you advertise your products online? Our research found that Facebook still reigns supreme - but how does it compare against other platforms like Instagram or Snapchat?"
The level of customer interaction through social networks has been on a steady decline for years now. Brands need to be aware and adjust their strategy accordingly, or they may find themselves left behind in this ever-changing landscape that is technology-related business practices!
This is not surprising considering the high media impact value that influencers have in China. In fact, they account for three-quarters of all values when it comes to this factor here and their role will continue being important as more people turn towards social networks instead of traditional sources like TV commercials or print ads!
Companies have to do a lot of research when allocating budgets or choosing the right social media platforms for each message they want convey.
Launch metrics notes that Instagram continues to outrank other social networks in terms of media impact, with short video formats like TikTok and Doyin seeing higher average values. YouTube seems more focused on vlogs or tutorials over longer form content at this time as opposed 21% drop off from before where it had been prioritizing those types during 2012-2014
The input states "Launch Metric" which can be replaced by any company name without changing meaning; however, I felt there was enough background information already provided for readers who may not know what they do so we'll just say 'they are responsible'
TikTok has become the go-to platform for beauty brands looking to reach their target audience with short, entertaining videos. The most successful posts are often those that feature celebrities or influencers and can be as simple as one minute long!
Influencers are more influential than most people realize. They make the biggest impact on social media platforms like Weibo, Facebook and Instagram with their millions of followers who drive traffic to posts that average several hundred thousand views per day - not including those from friends or family members!
MEGA-influencer has an outsized role in shaping public opinion about certain products through product reviews seen by thousands at once instead one person viewing it privately maybe many times over weeks/months before deciding if they liked what was written enough for themselves only...
The top five brands in terms of social media following are Dior, L’Oréal Paris (especially operating in China), Lancôme and MAC Cosmetics.
The presence on these platforms is a good indication that there's no lack for marketing strategies when it comes down to this industry!
The British brand Charlotte Tilbury, owned by Spanish group Puig recorded the highest growth in media influence value with 20%. Meanwhile Fenty Beauty has suffered a 24% drop.
It's no secret that the fragrance industry is a competitive one. Multi-channel campaigns with celebrities continue to play an important role in this space, and since we last reported on these findings two years ago (in 2016), Viktor & Rolf have taken first place thanks for their collaboration with Anya Taylor Joy; Escada came second while Mont Blanc third spot!